A key to how the Media Camp Academy works is the direct relationship that is created between the startups and key Turner and Warner Bros. executives. Each startup in each Media Camp Academy is directly matched with two or more executives who can assist with commercializing their technologies and products within the Turner and Warner Bros. ecosystems and beyond. Here are a few of our mentors.
Darcy Antonellis, President, Technical Operations, and Chief Technology Officer, Warner Bros. Entertainment
Antonellis and her team work across the Studio solving today’s technology challenges and enabling new technology-based businesses. Appointed to her role in 2008, Antonellis oversees the Studio’s technical operations and engineering/development talent. With hundreds of development talent, she orchestrated the creation of DETE (Digital End-to-End), the first studio digital supply chain, which cleared the way for Sales and Distribution to rapidly expand digital distribution partnerships and revenues in film and TV. Additional credits include the creation of a wholly digital syndication distribution system (Syndistro) that enables highly flexible HD content distribution to broadcast and cable partners across North America, the creation of a Joint Venture (Javelin) with Deluxe to provide high quality and reliable spot delivery for advertisers, and positioning WB as a founding member of Digital Cinema Distribution Coalition (DCDC) to distribute digital cinema from content distributors to exhibitors directly and at low cost via a consortium and utility model.
Antonellis implemented a typical tech company hack-a-thon model for team ideations; OutMyWindow, a private photo-sharing application, was created within 29 hours. By seeing photo sharing as media and entertainment and the opportunity to introduce professional content to users, OutMyWindow is the first application of its kind created by a studio. Additionally, Antonellis and her team have created WBHive, a Studio-wide ideation platform to allow any employee at any level to submit ideas and for executives to post challenges seeking creative solutions.
A veteran of both hard news and network sports, her diverse experience includes being stationed in Saudi Arabia during the Gulf War for CBS News as well as three Olympics stints for CBS Sports, earning her two Emmy Awards for technical production. A US Patents holder, she holds honors in electrical engineering and has received a number of industry honors – most recently the 2011 NAB TVNewsCheck Women in Technology Leadership Award and India’s 2012 NASSCOM Innovation Award.
Debra Baker, Senior Vice President, Global Business Development, Warner Bros. Home Entertainment Group
Debra Baker, Senior Vice President, Global Business Development, Warner Bros. Home Entertainment, leads a team focused on driving new business partnerships, models, channels and products across Warner Home Video, Warner Bros. Digital Distribution and Warner Bros. Interactive Entertainment, the three divisions of WBHEG. Debra and her team create strategy, a cross divisional communication matrix and cross platform, cross content business deals with key strategic partners with whom the divisions have multiple touchpoints and business dealings. She is also charged with seeking out forward looking opportunities and recommending new businesses, products and revenue streams consistent with front line innovation to support and drive WBHEG divisional priorities. She develops, evaluates and negotiates opportunities for acquisitions and partnerships, and represents the divisions’ interests in Warner Bros. and Time Warner Corporate activities such as public policy, financial investments, and development of new businesses within WBHEG.
Before her current position, Debra joined Warner Bros. Interactive Entertainment when it was formed in 2004 and served as General Counsel and SVP, Business Operations, overseeing Business & Legal Affairs, Business Development and Operations for the video game business. Before joining WBIE, Debra was Vice President of Business & Legal Affairs for Warner Bros. Corporate Business Development & Strategy, following a role as Vice President of Business & Legal Affairs, General Counsel for Warner Bros. Studio Stores.
Paul Condolora, Vice President Digital & CNE Animation, Young Adults and Kids Media Group, Turner Broadcasting System
Paul is responsible for leading the development and implementation of the digital strategy and product development across multiple platforms for Cartoon Network and Adult Swim-branded products and services. Additionally, Condolora oversees creative development and day-to-day operations for two industry leading Web sites CartoonNetwork.com and AdultSwim.com, and also oversees digital strategy and operations for the investigative website, TheSmokingGun.com. He also oversees the CNE teams in Atlanta and New York with John O’Hara, executive vice president, Cartoon Network Sales, Marketing & CNE. Based in Atlanta, Condolora reports to Stuart Snyder, president and chief operating officer of Turner Broadcasting System’s Animation, Young Adults & Kids Media, a portfolio of cable networks, digital properties and entertainment businesses for kids and young adults.
Condolora came to Cartoon Network Online in 2000 as vice president of business development. Previously, he was the head of the Multimedia Department at Sony Pictures Imageworks. At Sony, Condolora supervised more than 20 projects, many award winning, including visual effects for feature films and television shows, Internet games and promotional Web sites. He has also managed the U.S-based software development for Sony’s AIBO entertainment robot. Prior to his role at Imageworks, Condolora was the Director of Special Projects for Sony Pictures Entertainment focusing on business development. Condolora began his entertainment career as a member of Columbia Pictures Management Associates Program.
Sean Cooney, VP Advanced Production Technology, Warner Bros.
Sean Cooney serves as Vice President, Advanced Production Technology, Warner Bros., and is responsible for identifying initiatives to streamline and improve efficiencies across the Studio’s production and post production chains, with the goal of establishing and supporting next-generation production pipelines.
Prior to his current post, Cooney was Vice President of Feature Post Production for Miramax Films, based on the East Coast. In this role, Cooney was integrally involved with Miramax’s productions from early budgeting and planning phases through production implementation on locations—from Budapest and Tel Aviv, to London and New York—to final distribution via parent company Walt Disney Studios.
From 2003-2006, Cooney was Manager, Distribution and Operations for Showtime Networks, where he oversaw post production delivery and worldwide servicing of over 100 television shows and movies. He was also instrumental in moving the Network’s archives toward a digital platform and facilitated some of the earliest digital deliveries to iTunes and Netflix.
Before Showtime, he worked at the independent film studio of Roger and Julie Corman. As Director of Development, Cooney optioned and developed manuscripts and screenplays as well as structured finance and talent deals for the studio. As Production Manager and Post Production Supervisor, he negotiated hundreds of deals on productions across Los Angeles, India, the Philippines and Egypt. He also advised on overall strategy for post production operations and film library archives.
An entertainment professional with more than 18 years of experience in the industry, Cooney holds a Bachelor of Arts in English and a Masters of Fine Arts in Film & Television from the University of California, Los Angeles.
Jennifer Dorian, SVP Strategy Development, Turner Entertainment Networks and Animation, Young Adults & Kids Media Group, Turner Broadcasting System
As SVP, strategy development, for Turner Entertainment Networks and Turner’s Animation, Young Adults & Kids Media group, Jennifer Dorian is a strategic business and branding consultant for TBS, TNT, TCM, truTV, Cartoon Network and Adult Swim. Dorian won a Brandweek Brand Builders award for leading the TNT and TBS re-brands.
Michele Edelman, VP, Direct to Consumer Marketing, Warner Bros. Studios
Michele Edelman is the Vice President of Direct to Consumer Marketing for Warner Bros. Studios in the Home Entertainment Division. Michele oversees all Consumer initiatives now available through Warner Bros. A 12-year officer at Warner Bros., Michele most recently spent 10 of these as a Director and then Vice President of WW Marketing, Programming and Acquisitions for Warner Bros. Digital Distribution. In her role she oversaw all worldwide marketing efforts for Warner Bros.’ and content partner product distribution over existing, new and emerging digital platforms, including pay-per-view, electronic sell-through, transactional and subscription video-on-demand, wireless, manufacturing-on-demand and more.
She began her career at Warner Bros. in the Pay-TV division in New York and then moved to Los Angeles and held various sales and marketing positions with Disney, Request Television, ESPN Classic, (formerly Classic Sports Network) and TCI Music/The Box Music Network, an MTV/Viacom Network. In between, Ms. Edelman, an entrepreneur at heart, developed and acquired financing for a start-up cable network, Websitelevision – the first 24 hour cable network dedicated to the promotion and showcasing of Internet web sites. In 2000 she returned to Warner Bros. to spearhead marketing efforts for the video on demand (VOD) area of Warner Home Video which, in 2006, was merged into Warner Bros. Digital Distribution group to handle all forms of digital distribution including cable, satellite, broadband and mobile.
Ms. Edelman received a BA from The University of Rhode Island and is also a graduate of the Tuck Advanced Management Program at Dartmouth College. She sits on the Executive Advisory Board for the Harrington School of Communications and most recently she was elected to the National Board of Directors for GLAAD, the organization dedicated to promoting and ensuring fair, accurate and inclusive representation of gay, lesbian, bi-sexual and transgendered people and events in the media.
Thomas Gewecke, Chief Digital Officer and Executive Vice President, Strategy and Business Development, Warner Bros. Entertainment
Thomas Gewecke was named Chief Digital Officer and Executive Vice President, Strategy and Business Development, Warner Bros. Entertainment in May 2013. In this position, he is responsible for driving the Studio’s worldwide digital growth and managing its global business strategy. Gewecke is charged with coordinating the company’s various digital distribution strategies to maximize the value of Warner Bros.’ content across all current and emerging digital exhibition platforms. He also oversees Warner Bros. Technical Operations and Corporate Business Development as well as Warner Bros. Home Entertainment’s Direct-to-Consumer, Business Development and Flixster groups.
Prior to his current role, Gewecke served as President of Warner Bros. Digital Distribution, a position he had held since January 2008. Under Gewecke, WBDD expanded its global footprint to make the Studio’s movie and television content available for transactional purchase in every major market, through more than 100 digital retail partners, and was consistently recognized as a leader and innovator in the distribution of digital content.
WBDD led the industry in offering On Demand movies day-and-date with DVD release, bundling digital copies with new physical releases worldwide and making movies available directly to fans through new channels, including Facebook and as international “App Editions” on the iOS platform. To expand consumer access to the Studio’s vast library, WBDD launched Warner Archive, a groundbreaking service that makes more than 1,000 “out of print” classic movie and TV titles available online and through manufacturing-on-demand technology. WBDD also develops and distributes critically acclaimed digital original programming and content, including H+ The Digital Series, named Best Action or Sci-Fi Series at the 2013 Streamy Awards, and the Inside the Script series of digital scripts, which received a 2013 Publishing Innovation Award. The division supported the record-breaking 2013 Kickstarter campaign for The Veronica Mars Movie, which it will distribute in early 2014.
Greg Gewickey, Vice President, Warner Bros. Digital Distribution Technologies
Greg Gewickey is the Vice President of Technology for WB Technical Operations. Greg works with the various standards bodies including Digital Entertainment Content Ecosystem (DECE) on UltraViolet™, SMPTE, AACS, BDA, EIDR and SCSA.
Greg has 30 years of experience in the software industry. He started his career with IBM designing software for mainframe systems. From there, he worked in Mobile Computing for the IBM PC Company working on the ThinkPad. In 1995, he left IBM to serve as a Manager of Research for Philips Electronics with a focus on the Internet and consumer electronics. While at Philips, his group started two home network initiatives, the Home AV Initiative (HAVi) based on IEEE1394 (Firewire) and HomeAPI, which later became Universal Plug-n-Play Forum (UPnP). He has also worked in the IBM Smart Card Solutions and DB2 Business Intelligence Solutions groups. Greg was part of InterActual™ making Internet-enabled DVD applications (preceding Blu-ray Live and HD DVD) that included Matrix and Harry Potter. Greg also spent a short while at Walt Disney Studios in the Studio New Technology department and several years developing a turn-key distribution service at Deluxe Digital Distribution.
Harold Goings, Sr. Director, Business Development & Multi-platform Distribution, Turner Broadcasting System
Harold Goings is Senior Director, Business Development & Multi-Platform distribution for Turner Broadcasting System, Inc., focusing on initiatives such as TV Everywhere, content search & discovery and traditional digital business development – which includes digital content distribution, creation of alternative digital revenue streams and forming technology partnerships. Goings joined Turner in 2007.
Within his role, Goings represents all the Turner brands in developing digital distribution strategy. Goings evaluates and develops new video distribution models and advanced video products both internally and with distribution and technology partners. In addition, Goings serves as the primarily liaison between CNN Digital and the broader distribution organization. Prior to joining Turner, Goings lead content acquisition and business development efforts within several units of Yahoo!’s media division in Santa Monica, CA and Sunnyvale, CA (formerly Yahoo! Media Group). In this role, he was responsible for the acquisition of content and the development of technology partnerships for several of the media related properties including Yahoo! News, Health, and lifestyles.
Anuraj Goonetilleke, Vice President, Global Business Development, Warner Bros. Home Entertainment
Anuraj Goonetilleke, Vice President, Global Business Development and Strategy for Warner Bros. Home Entertainment, is responsible for defining and driving strategic growth opportunities for Warner Bros. Digital Distribution and Home Entertainment, with a focus on new business formation, overall digital market acceleration, and the identification and resolution of critical obstacles to business growth. Goonetilleke is also responsible for leading the evaluation of prospective equity transactions, acquisitions, joint ventures, and strategic / transformational business initiatives, and manages the related due diligence efforts within Home Entertainment..
Goonetilleke joined the Warner Bros. Digital Distribution team in November 2009. Prior to joining Warner Bros. Entertainment in his most recent roles, Goonetilleke was Vice President of Finance, Strategic Planning and Analytics at Blockbuster Inc., in Dallas from 2000 to 2009 and was responsible for supervising 50 plus employees in his organization. Goonetilleke was also previously employed by Wachovia Securities (currently Wells Fargo Advisors) for 4 years as the Associate Vice President of Private Client Services, where he was responsible for evaluating, identifying and executing growth opportunities for the securities and investment group.
Lisa Gregorian, Chief Marketing Officer, Warner Bros. Television Group
As Chief Marketing Officer of the Warner Bros. Television Group (WBTVG), highly respected marketing innovator Lisa Gregorian interfaces with the Studio’s internal television marketing teams as well as television networks and stations worldwide to maximize and fully exploit the promotional marketing opportunities for all of the Studio’s television properties, including network, first-run, cable and animated series, of which there are more than 50 for the 2012-13 season.
She is also the architect of the trade and consumer marketing efforts related to WBTVG’s multiplatform digital media business strategy and its entertainment destinations, including CWTV.com, TheWB.com, Studio 2.0 (the company’s digital venture for original programming) and more. Gregorian continues to collaborate on the marketing and promotion of WBTVG series along with its series broadcast and cable partners, to include traditional, new media and product licensing as well as integration initiatives with blue-chip advertisers. Gregorian has also been instrumental in creating digital promotional opportunities for WBTVG series, both in subscription video-on-demand and EST.
Gregorian has worked at the studio for 26 years, beginning her association with Warner Bros. when she joined Lorimar Telepictures in 1986 (the company was later acquired by Warner Bros.). She also serves as co-chair of the board of directors of PromaxBDA — the leading global association for marketing, promotion and design professionals in the entertainment industry.
Derek Grey, VP, Digital Distribution, Warner Bros. Home Entertainment Group
Derek is responsible for Warner Bros. transactional revenue for digital movie and TV content. In this role, Derek’s team handles content licensing, revenue generation and account management across over 60 digital partners in the US, Canada and LATAM, such as Apple, Comcast, DIRECTV, Google, Microsoft and Verizon. The team is also responsible for driving partner adoption of new business opportunities and technologies such as Ultraviolet, 3D, and 4k.
Derek has also overseen distribution efforts for digital original content on advertising based platforms such as Youtube, Hulu and AOL. Previously, Derek was Vice President of Sales in Warner Home Video’s theatrical catalog business unit where he created catalog programs to help monetize Warner Bros. vast theatrical catalog movie library.
Eric Reece Jones, Director, Business Development, Warner Bros. Entertainment Inc.
Eric Reece Jones is a Director with the Business Development team at Warner Bros. Entertainment. He focuses on digital distribution, UltraViolet, Flixster for film content and valuing new business models in the games space (console, PC and mobile). Eric also contributes to Media Camp, Warner Bros.’ media technology startup accelerator.
Prior to Warner Bros., Eric was with Disney for five years in both the Parks & Resorts and Studios business units and started his career as an investment banking analyst with Morgan Stanley in New York City. In addition, Eric was a Larry Wolfen Entrepreneurial Spirit Award recipient while attending UCLA Anderson and graduated cum laude with a BA in Economics from Cornell University where we was a member of Quill and Dagger. In his free time, Eric is a college football official, enjoys traveling and working with start-ups.
Jeff Jones, VP, Production, Warner Bros. Advanced Digital Services
Jeff Jones is responsible for all aspects of production operations within Warner Bros. Advanced Digital Services including creative, project management, mobile product development, mobile app distribution and online production services. He oversees and drives several high profile consumer-facing initiatives for the Studio which include the Warnerbros.com web site, connected movies though applications (App Editions) and Outmywindow an innovative cross-platform photo sharing app. In addition to leading consumer initiatives, Jones’ organization acts as a cross-divisional shared resource pool aiding in the hands-on development of multiple direct to consumer, marketing, and business to business initiatives including, UltraViolet, Flixster Collections, Aim High, MARS (asset management), TOPS (tech-ops portal services) and several others
During his tenure at Warner Bros., Jeff worked as a web developer and casual game producer developing online and mobile content for Warner’s movies, TV Shows, and animated series. This includes over 100 branded games, countless websites, and a catalog of personalization content. In 2005 he helped Warner to launch a mobile publishing business that spanned 62 mobile carrier’s world-wide where he was responsible for the product roadmap and execution. Prior to joining Warner Bros., Jones spent 7 years in the video game industry in various marketing and web technology roles for Novalogic and Virgin Interactive working on AAA PC and Console titles.
David P. Kaplan, Senior Vice President and Intellectual Property Counsel Worldwide Anti-Piracy Operations, for Warner Bros. Entertainment Inc.
David Kaplan is Senior Vice President and Intellectual Property Counsel Worldwide Anti-Piracy Operations, for Warner Bros. Entertainment Inc. In that role he supervises a department of more than 20 professionals located around the world who are dedicated to fighting all forms of piracy of Warner Bros.’ entertainment products – e.g., films, television and interactive games and apps. Having joined Warner Bros. in 1996, Mr. Kaplan has witnessed firsthand the transformation of the piracy landscape in the digital age.
Prior to joining Warner Bros., Mr. Kaplan was an attorney in private practice with Katten, Muchin & Zavis, and before that with Gibson, Dunn & Crutcher, specializing in intellectual property and entertainment related litigation. Mr. Kaplan graduated magna cum laude from Princeton University and subsequently received his law degree from Boalt Hall, at the University of California at Berkeley.
Jen Kay, Director of Multi-Platform Growth and Audience Development, truTV, Turner Broadcasting System
Jen’s responsible for the creation and execution of the digital acquisition strategy for truTV.com, with a heavy reliance on analytics insights to inform decision-making. She manages a robust editorial traffic-exchange program, oversees all aspects of SEO, and advises on cost-efficient paid acquisition strategies.
She was hired into this newly created role to focus exclusively on traffic growth, with an emphasis on tactics that boost both on-site and YouTube video views; she also manages the creation and execution of an accessible, user-centric content strategy that amplifies brand reach. Jen leveraged her entrepreneurial sensibility to develop an approach that is now core to the brand’s success. Jen has a BA in English from the University of Tennessee and lives in Brooklyn, NY.
A leader within the company’s Audience & Multi-Platform Technologies organization, Don Loheide is responsible for leading Turner’s research and development in the areas of automatic content recognition, video-on-demand services, connected TVs, over-the-top TV, delivery of 3D content to the home and various other enhanced interactive TV applications.
He advises Turner senior management on these technologies and directs the resources of Turner’s Emerging Technology Labs to provide simulation and testing of advanced video products. He is a Magna Cum Laude graduate of Northern Kentucky University with a bachelor of science degree in electrical engineering technology.
Rhonda Lowry, Vice President Emerging Social Web Technologies, Turner Broadcasting System
Rhonda is a media and technology strategist and the company’s resource for understanding emerging digital and Social Web technologies and behavioral trends. Rhonda helps Turner’s businesses understand and employ social technologies across the spectrum of social computing – networking, blogs, virtual worlds, gaming and online collaboration – to extend and enrich the multi-platform media experience.
Rhonda is based in Atlanta and reports to Scott Teissler, chief technology and digital strategy officer. She was recently named to Cable Fax’s Digital Hotlist, and has been listed on Cable World’s Top 50 Women in Cable for several years.
Tricia Melton, SVP Entertainment Marketing for Turner Entertainment Networks, Turner Broadcasting System
Tricia Melton is SVP of entertainment marketing for TBS, TNT and Turner Classic Movies (TCM). In this capacity, Melton is responsible for the strategic and creative development of marketing for the networks. She also oversees interactive and affiliate marketing, as well as emerging markets. Melton is based in Atlanta and reports to Jeff Gregor, EVP and CMO of TNT, TBS and Turner Classic Movies (TCM) and general manager of TCM.
Sam Parnell, CTO Bleacher Report, VP Turner Sports, Turner Broadcasting System
Sam is responsible for all technology at Bleacher Report. In his role, Sam leads the implementation of B/R products across all platforms, technical operations, quality assurance and is heavily involved with defining product and business strategy. Sam is passionate about open source technology, cloud based solutions and scaling applications. Prior to Bleacher Report, he worked in senior architecture and technology management roles at Core Continuum, Blast Radius and Razorfish. Sam holds a BSc in Computer Science and Cybernetics from Reading University, England.
Michael Quigley, Vice President of Business Development & Multi-Platform Distribution, Turner Broadcasting System
Michael focuses on initiatives such as TV Everywhere, Dynamic Ad Serving, Application Development, Connected Devices, Content Search & Navigation and traditional digital businesses. Quigley is based in Atlanta and reports to Jeremy Legg, senior vice president of business development & multi-platform distribution.
Within his role, Quigley oversees broadband syndication, digital and social gaming distribution, and electronic sell-through for multiple Turner brands, including TNT, TBS, Cartoon Network and Adult Swim. He also leads the authentication integration efforts for TV Everywhere initiatives, oversees the new product application development, and works with emerging technology companies, CE manufacturers, and pay TV providers to cultivate innovative partnerships. Quigley additionally creates new business models with both internal and external constituencies including mobile, web and emerging platforms, develops advance video products and evaluates new IP video distribution technologies.
Diane Simone, Executive Producer, Turner Broadcasting System
Diane provides business development and cross-functional team leadership at Turner Studios for all the Turner Networks on multidisciplinary projects including promos, VFX pilots and episodics, and interactive environment design that span all disciplines: Shoot production, post production, sound design, visual effects, 2D & 3D animation, art direction and digital and motion graphic design.
Don Tannenbaum, Sr. Vice President, Systems and Sales Operations, Warner Bros. Distributing, Inc.
Don Tannenbaum is responsible for the sales operations of the domestic theatrical distribution group which entails distribution planning, information gathering, and data analysis. Additionally, he is responsible for transitioning to new systems and technologies relating to theatrical distribution such as digital cinema. Tannenbaum also heads up the business resource team for domestic distribution which seeks out various opportunities to improve business using data analytics.
Tannenbaum began his career at Warner Bros. in the New York sales office in 1976. He is currently Secretary/Treasurer of The Inter-Society, which is an industry wide group that brings together Studios, Exhibitors and Technology vendors to resolve issues affecting overall cinema presentation and a committee member of Digital Cinema Initiatives, LLC a joint venture of major motion picture studios, formed to establish a standard architecture for digital cinema systems.
Alex Wellen, Vice President of Video Products & Business at CNN, Turner Broadcasting System
Alex leads CNN Digital’s video, TV and connected devices product and business portfolios, which include both authenticated and unauthenticated live and VOD content across all platforms. He is based in CNN’s world headquarters in Atlanta and reports directly to KC Estenson, senior vice president and general manager of CNN Digital.
Alex has helped set the vision and implement a globally integrated programming and product strategy to build highly scalable, innovative global products that resonate with consumers, grow revenues and strengthen brands. In 2011, he oversaw the reinvention and launch of the new CNN.com video experience as well as CNN’s “TV Everywhere” product line, which streams the linear TV channels 24-7 to more than 80 million subscribers.
Eric Wilker, Sr. Vice President, Business Planning & Operations, Warner Bros. Worldwide Television Marketing
Eric Wilker has served as Senior Vice President, Business Planning & Operations, at Warner Bros. Worldwide Television Marketing since March 2011 and with the business unit since late 2005. In this position, Wilker oversees all business planning and operations for the Studio’s Worldwide Television Marketing unit, an award-winning, full-service in-house agency created to provide a wide-range of advertising, marketing, promotions, digital media, publicity and communications support to the production and distribution divisions of the Warner Bros. Television Group
Before joining the Studio, Wilker was an independent television producer for 10 years, serving in a variety of roles on a number of series and specials. Immediately prior to coming to Warner Bros., he was line producer of “Taurus World Stunt Awards,” and before that, had served as executive in charge of production on the unscripted series “Extreme Makeover” and “House Quest.” Wilker started his career in the agent trainee program at the William Morris Agency and has a BA from Skidmore College and an MBA from the University of Southern California’s Marshall School of Business.
Joe Wilson, Vice President of Enterprise Analytic Platforms, Turner Broadcasting System
Joe heads the Enterprise Analytics Platforms team for Turner’s Audience Data and Analysis Platforms organization, developing cross-platform analysis solutions for Turner’s Ad Sales, Content and Marketing teams. He previously had roles at Turner leading Strategic Product Development within Strategic Audience Solutions and the Enabling Software team in Platform Research and Development.
With more than 25 years of experience in software development and systems architecture in fields as diverse as gaming, scientific simulation and publishing, Joe was an early pioneer on the Web developing an Internet presence in 1993 for Gannett’s flagship newspaper, USA Today.
Amy Zehfuss, VP Network Strategy, Turner Entertainment Networks, Turner Broadcasting System
Amy Zehfuss is Vice President Strategy Development for Turner Entertainment Networks (TEN), which includes TBS, TNT, Turner Classic Movies (TCM) and truTV. In her role, Zehfuss leads growth planning, strategy development and executive communication for TEN. She sets the vision for these functions and leads the staff and other teams in developing innovative strategic results to maximize revenue and ratings for business growth.
Zehfuss holds an MBA in strategy and marketing from Emory University’s Goizueta Business School and an undergraduate degree in financial management from Clemson University. She has served as a mentor for WICT and several programs within Turner Broadcasting. Zehfuss is married to husband Jonathan Loegel and has a 5-year-old son, Carter.
Laura Poffenberger, Director, Product Management, CNN Digital, Turner Broadcasting System
John Attanasio, Vice President, Global Product Marketing, Warner Bros. Home Entertainment
John leads a team focused on developing global product strategies and marketing campaigns that maximize monetization opportunities for filmed content during the Home Entertainment release window. This includes leveraging key theatrical properties to drive adoption of new technologies and product offerings that increase consumer brand engagement across multiple distribution platforms, formats and devices.
He has also created and launched several business transformation initiatives including the Innovation Incubator (i2) designed to identify new business models and products which enhance consumer experience, expand digital distribution and help drive break-through growth opportunities for home media. In addition, his other innovation efforts include developing new transmedia models in the digital content space and leveraging alternative distribution platforms in emerging markets.
Prior to joining WB in 2004, John previously held various marketing and business development roles at DreamWorks, Nabisco and E&J Gallo and also co-founded CaseStack which is a SaaS provider focused on supplyside service management.